新埔捷運站1號出口 旁邊7-11巷子進入20公尺 看到夏朵美髮左轉
顏色禁忌!
Color Your World: Avoid Cultural Taboos Internationally info.g3translate
You may be a wizard when it comes to boarding passes, booking hotels and moving through various time zones, but your flair for corporate travel won’t take you very far if you offend your international colleagues. Most global marketing professionals know their words and phrases can either make or break them - cultural nuances change the meaning of our messages. But, the colors you use, either through your personal appearance or marketing peripherals, may speak even louder than your voice.
Who knew that blue, one of the most universally safe colors, is actually associated with grave illness and death in Colombia? Or, that a bright, sunny yellow correlates with pornography in China? What a snafu that could be! As you maneuver the global market in an attempt to promote your brand, keep these taboo color symbolisms in mind so that your message rings true and yields optimal results:
Red
While our western culture usually views red positively as signs of excitement, passion, action, love and power, it can also take on a different meaning in other parts of the world. Consider that red symbolizes aggression in Nigeria and mourning and sacrifice in South Africa; you might choose alternative colors as you prepare to market your brand in African nations.
Green
Commonly, green is a color that brings to mind spring, growth, prosperity and good luck. But, it also has some seriously dark connotations around the world. Absolutely forbidden in Indonesia, green symbolizes conflict and the act of taking someone to court. In many South American nations, green signifies death. While it’s a lucky color in Ireland, when a man wears green in China, it suggests that his wife is unfaithful to him. Who knew?
Yellow
Often a symbol of cheer and golden wealth, yellow is welcomed in Japanese, Egyptian, African and Thai nations. However, cultural differences make it more taboo in Germany (signaling envy) and China (again, a symbol of pornography, as mentioned earlier). French nationals are even more offended by yellow as the color has quite a history for them: in the 10th century, yellow marked the door of traitors and criminals, making it synonymous with betrayal and evil. Yellow might not be a good color choice if you’re branding in France!
White
Typically a symbol of purity, peace and goodness, white is associated with death, mourning and bad luck in China, Korea and many other Asian cultures. Women usually wear white when they are deep in mourning. These cultures will naturally miss the western concept of using white to reflect goodness or cleanliness in product packaging or marketing.
Purple
Usually signifying wealth and royalty, purple doesn’t always associate with positive situations. In the U.S., we use purple as a symbol of honor and courage, demonstrated most obviously by the Purple Heart award. However, in the UK, Italy, Brazil, Thailand and India, purple is a common color used in funerals and for mourning. Purple is hardly a happily celebrated color for these cultures.
聰明 & 快樂
Smart, successful and still not happy? Here’s why
Economic Times
Why aren’t smart and successful people as happy as they could or should be? Findings from several studies show there is, indeed, very little correlation between either smartness or success and happiness.
For example, there is little correlation between education or intelligence (IQ) and happiness. Likewise, findings also show that, beyond a certain point, there’s little correlation between material success and happiness. This is surprising because the smart and successful (s-and-s) are, by definition, better at achieving important goals. As such, given that happiness is one of our most important goals, one would think the s-and-s would be significantly happier than the rest of us.
So, why are the s-and-s not happier than their not-so-smart-or-successful counterparts? As an increasing number of Indians become better educated and wealthier, this question is gaining greater prominence.
One explanation is that the very things that make one smart and successful come in the way of one’s happiness. For example, the superior intelligence that characterises smart people makes them more aware of the meaninglessness (in the ultimate analysis) of their strivings. Likewise, the drive for achievement that characterises successful people makes them dissatisfied with their achievements. Another explanation that also accounts for the unhappiness of the sand-s is that the things that lead to smartness and success are different from those that lead to happiness. While the s-and-s may have figured out the determinants of smartness and success, they are just as clueless as the rest of us when it comes to the true determinants of happiness.
This raises the question: What are the true determinants of happiness?
The answer, in brief, is this. It turns out that beyond the satisfaction of basic necessities (food, clothing, shelter), we need three things to be happy. First, we need to feel that we are very good at something (dancing, painting, teaching, etc). Let’s call this the need for mastery. Second, we need to feel a sense of intimacy or connection with at least one other person. Let’s call this belongingness.
And finally, we need to feel that we have the freedom to make our own decisions; that is, we need to feel that we aren’t under others’ control. Let’s call this autonomy.
Alot of research, particularly in an area called self-determination theory, has confirmed the importance of all three goals for happiness, and most of us, at one level or another, appear to realise this. However, the mistake we make — and in this, the s-and-s are just as guilty as the rest of us — lies in the approach we take to fulfill these goals. We attempt to fulfill mastery through seeking superiority over others, which leads us to engage in social comparisons — on talent, wealth, beauty, etc. Comparing oneself with others, findings show, is a recipe for misery.
Likewise, we attempt to fulfill belongingness through the need to be loved. Being too desirous of others’ love too, findings show, lowers happiness levels. Finally, we attempt to fulfill autonomy through the seeking control over others or over outcomes. Once again, findings show that, although seeking control can enhance success and boost self-esteem, being overly control seeking lowers happiness.
As it turns out, there is another approach to seeking mastery, belongingness and autonomy that doesn’t come in the way of happiness. This approach involves seeking mastery through the pursuit of passion, seeking belongingness through the need to love, and seeking autonomy through the need for internal control. In brief, pursuit of passion involves according greater weight to the things that we enjoy doing, than to things that bring us extrinsic rewards like money, fame, or power.
The need to love is self-explanatory; it involves being kind and compassionate. What’s not so obvious about this need is that it’s potentially a bigger determinant of happiness than any other need. (Findings show that we feel happier when we spend money on others than when we spend it on ourselves.)
Finally, the need for internal control has to do with gaining, what may be called, “personal mastery” — mastery over one’s own mind and feelings. When one has gained sufficient internal control, the desire for external control — control over others and over the external environment — becomes less pronounced and hence, one is less likely to be overly controlling of others or of the external environment.
0 意見:
張貼留言