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Taiwan bans entertainers from endorsing medical advertisements (CNA)
The Ministry of Health and Welfare said Friday it has revised a law to ban entertainers from endorsing advertisements for medical care, with effect from Sept. 27.
As of Sept. 27, such advertisements are now banned from showing entertainers' images, as well as before and after photos of patients who have undergone surgery or treatment, according to the ministry.
The amended law does not apply to celebrities such as TV pundits or those who have established a following online.
The businesses are also prohibited from engaging in sales promotion activities, such as promoting discounts, group sales, coupons, prepaid plans, and free treatments and injections, the ministry said.
Exaggerated phrases such as "the country's first," "the best," "completely cures," "once and for all" and "never relapse" are also banned from being used in advertisements.
Article 86 of the Medical Care Act currently stipulates that advertisements for medical care should not be publicized by "any other improper means." Health experts added the above regulations in order to better define "improper means."
Shih Chung-liang (石崇良), director of the Department of Medical Affairs, said Friday that many hospitals and clinics have asked entertainers to endorse their services.
Those advertisements, however, can be misleading because many of the people in show business are already beautiful, for example, and did not necessarily become more beautiful because of cosmetic surgery, Shih said.
Shih said he will ask health authorities to step up inspections of such advertisements, especially at metro and railway stations, on large billboards on the streets and near schools.
Medical institutions that violate the new regulations can be fined between NT$50,000 (US$1,595) and NT$250,000, he said. (By Chang Ming-hsuan and Christie Chen)
Q:
What do you think the news reported that Taiwan bans entertainers from endorsing medical advertisements?
What are your opinion about entertainers endorsing advertisements?
Did you buy products from a TV shopping channel?
How much are we influenced by advertising?
Are TV commercials misleading consumers?
What do you think that group sales or group buying?
Does Appearance Change How People Are Treated? voella.com
Do you alter how you help someone by their appearance?
If you answered a resounding “No” to that question then you are a saint and a truly non-judgemental and caring person.
As you’ll see in the video below, it is a sad fact that people are judged on their appearance and helped accordingly. This isn’t just when someone falls over. It is also in all areas of society, whether in a shop and the quality of service you receive, or at your job and the level of respect you might (not) have however good your work is.
Someone Else Will Help
It is a fellow human being who, for a moment of our extremely “busy” lives, needs a helping hand. However, because that person is beneath us on our social scale then our mind’s conjure up wonderful excuses why we can’t help. “I’d like to help but don’t have time”.
A feeling of embarrassment even to justify not helping or something akin to the Bystander Effect when others are present.
“Someone else will surely help that poor person.”
Less Judging, More Helping
Wherever you are, and whatever you are doing, let’s try to judge less on appearance.
Whether that is a homeless person, someone’s weight, or (lack of) designer goods adorning their body. The car they drive, the disability they have, or how much money they (don’t) have.
Actions speak louder than words and can give a value to someone’s life that simply cannot be bought.
Does Appearance Change How People Are Treated?
Danny Barbosa was playing the homeless man in this video and this was his thoughts after taking part:
So today we were outside for almost 2 hours and the sad truth about it all?
I could tell you right now, I felt invisible. People heard me fall, people have saw me fall, and still they would just stare at me and make me feel less of a human.
It’s sad that people would rather help a man who seemed to have it all than to help a man that has nothing at all.
And crazy thing about this whole social experiment was that the only person who helped me up when I fell was another homeless man.
Q:
What are your opinion about this street experiment?
In your opinion, “Does appearance change how people are treated”?
Do you alter how you help someone by their appearance?
Do you judge people by their appearance?
Why do people judge others on appearance?
How to be a truly non-judgmental and caring person?
Do you know what the bystander effect is?
【大紀元】醫療廣告氾濫，衛福部醫事司9月30日公告，新增3項禁止的醫療廣告行為，包括須刊登治療前後的照片，不得以優惠、團購、直銷、消費券、預付費用等促銷行為，藝人影像將不得出現在任何醫療廣宣中，即日起實施，違者可處5～25萬元罰鍰。
不少醫美診所，刊登藝人影像，來吸引民眾。衛福部醫事司長石崇良表示，藝人若在節目上單純分享做了哪些療程的效果並無涉及違規，但只要有提到特定醫療院所的名稱，就是不合法。也就是說，藝人在節目上或是任何傳播管道上，告訴民眾自己曾經隆乳、電波拉皮、打微晶瓷等經驗分享，只要不講出哪家醫療院所的名稱，是可以的。
他說，藝人的定義僅限於在經濟部有執業登記，並持有「藝人證」者，電視名嘴、網紅、部落客等不在此限，至於模特兒是否同屬藝人範圍？則有待查核。
另外，廣告中也常看到「台灣首例」、「最優、「完全根治」、「永不復發」等誇大醫療效能用語，未來不准用；另也不得標榜有助性功能、可治療成癮藥物廣告，如以文章呈現的廣告，一定要完整揭示適應症、禁忌症或副作用等醫療風險。
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