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吃播?

WTF is Mukbang and Why Should You Watch these Viral Korean Videos? An Explainer

What is Mukbang??

If you’ve heard about or stumbled across a mukbang video, you may have several pressing questions on your mind. What does mukbang mean? How do you define mukbang? And why is it called “mukbang” in the first place?

Mukbang is usually defined as a live-streamed eating show where the host binge-eats. But it can be more than that. Sometimes, the host cooks the food on camera first, then eats it. Some videos feature noisy sound effects and descriptions of the food, while other videos show the host eating quietly. They almost always show the host throwing down food like it’s a food eating contest. But sometimes they only eat something small and delicious.

Mukbang are usually live-streamed on a Korean platform called AfreecaTV. Viewers can leave comments in real time and encourage the host to eat more or mix it with something else. But it’s since migrated to other video and streaming platforms, like YouTube. There you’ll find Mukbangers all over the world who have uploaded videos instead of sharing live.

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If this seems strange and confusing, it’s basically the food porn version of a “shopping haul” video. These types of videos have trended for years on YouTube where the vlogger pulls out all their shopping bags and shares their “haul.” They go through each item and why they bought it.

It’s also not that different from American cooking shows, and the enjoyment we get from those. The difference is, in America, the priority is on the process of cooking with only a little time at the end where the host actually tries the food. In South Korea, cooking shows actually spend much more time showing the host eating the food after cooking.

And thus, mukbang came into popularity, where the host shares their “food haul.” They’ll share where they got it, and then eat it while viewers watch on.

And their audiences do watch — for as long as an hour!

One of the biggest aspects of mukbang is the noise. They purposefully use exaggerated noises to capture the sounds of eating, drinking, biting, chewing, and more. While that can be uncomfortable for some (it is for me!), this is another growing genre of video trends: ASMR videos. ASMR stands for “autonomous sensory meridian response.” That’s a fancy way of saying you enjoy relaxing to the sounds of every life, from the sound of eating to the sound of brushing hair.

What’s interesting about Korean mukbang videos is they are funded by audience donations. YouTubers in America make their income through ad revenue and sponsorships. Korean BJs make most of their money while live-streaming and being sent “gifts” or donations of money.

And most of these hosts, especially native Koreans, are attractive and thin, which is part of the appeal. Since the BJs consume as many as 4,000+ calories in one sitting, many of the hosts go to extreme lengths to make up for it. One mukbang star, Banzz, has said he exercises up to 12 hours a day to keep his weight down.

Despite that, the trend keeps growing with more people who think mukbang is worth it for the followers.
How did Mukbang Originate?

What is the purpose of a mukbang and how did it originate? Mukbang originated on the live-streaming platform AfreecaTV in 2010.

It grew in popularity because it’s a stark contrast to Korean societal and gender norms, as well as food etiquette.

Food culture runs deep in Korea. And many people theorize mukbang began thanks to increasing loneliness of single Koreans in a digital age. In South Korea, eating out is mostly a social activity, and it’s rare to eat alone. But, with a growing number of Koreans living alone, they became lonely and turned to social media. So, this may be a reason why Mukbangers began to film themselves for others, and why viewers enjoy watching them eat. Especially live, where they can leave comments and interact.

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超省錢法
How to Save Money - Simple Ways to Start Saving Money
bankofamerica.com

Sometimes the hardest thing about saving money is just getting started. This step-by-step guide for how to save money can help you develop a simple and realistic strategy, so you can save for all your short- and long-term savings goals.
1 Record your expenses

The first step to start saving money is to figure out how much you spend. Keep track of all your expenses—that means every coffee, household item and cash tip.

Once you have your data, organize the numbers by categories, such as gas, groceries and mortgage, and total each amount. Use your credit card and bank statements to make sure you’re accurate—and don’t forget any.

Tip: Look for a free spending tracker to help you get started. Choosing a digital program or app can help automate some of this work. Bank of America clients can use the Spending & Budgeting tool, which automatically categorizes your transactions for easier budgeting in the mobile app or online.
2 Budget for savings

Once you have an idea of what you spend in a month, you can begin to organize your recorded expenses into a workable budget. Your budget should outline how your expenses measure up to your income—so you can plan your spending and limit overspending. Be sure to factor in expenses that occur regularly but not every month, such as car maintenance.

Tip: Include a savings category—aim to save 10 to 15 percent of your income.
3 Find ways you can cut your spending

If your expenses are so high that you can’t save as much as you’d like, it might be time to cut back. Identify nonessentials that you can spend less on, such as entertainment and dining out. Look for ways to save on your fixed monthly expenses like television and your cell phone, too.

Here are some ideas for trimming everyday expenses:

    Use resources such as community event listings to find free or low-cost events to reduce entertainment spending.
    Cancel subscriptions and memberships you don’t use—especially if they renew automatically.
    Commit to eating out only once a month and trying places that fall into the “cheap eats” category.
    Give yourself a “cooling off period”: When tempted by a nonessential purchase, wait a few days. You may be glad you passed—or ready to save up for it.

Tip: Set a small, achievable short-term goal for something fun and big enough that you aren’t likely to have the cash on hand to pay for it, such as a new smartphone or holiday gifts. Reaching smaller goals—and enjoying
4 Decide on your priorities

After your expenses and income, your goals are likely to have the biggest impact on how you allocate your savings. Be sure to remember long-term goals—it’s important that planning for retirement doesn’t take a back seat to shorter-term needs.

Tip: Learn how to prioritize your savings goals so you have a clear idea of where to start saving. For example, if you know you’re going to need to replace your car in the near future, you could start putting money away for one now.

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