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Celebrity Endorsements In Advertising wisegeek
There are a number of reasons why celebrity endorsements in advertising are so common. A celebrity endorsement can help build trust with current and potential customers, increase the chances of the brand being remembered, and attract a new type of audience. Endorsements also may increase the consumer's desire for a product. This is often achieved by implying that the particular celebrity is successful, talented, or attractive at least partly because of the product.
Endorsements are a common tool among manufacturers of retail products. There are a number of reasons for this, but one of the most important is credibility and trust. Many people hold certain celebrities in high regard, so an endorsement of a product instantly increases the amount of trust the consumer has in the brand. This can sometimes work against the brand, however, if the celebrity starts to receive negative press.
Another important reason why celebrity endorsements are so common in advertising is brand recall. There are a huge number of products being marketed to consumers all the time, so it’s essential for a brand to find a way to stand out in the crowd and be remembered. If a customer sees an advertisement involving his or her favorite celebrity endorsing a particular product, then his or her chances of remembering that product are greatly increased.
Celebrity endorsements also are useful for do you trust food advertisements to a brand that otherwise may not have held any interest for the consumer. If, for example, a product has traditionally been marketed to elderly people, then people in other age brackets may be reluctant to try it. A brand can try to rectify this problem by using a celebrity who is associated with a particular age group or demographic.
Many people idolize certain celebrities for their sporting achievements, appearance, or other talents. Advertisers often use this to sell products that claim to have a particular effect. Skin care products, for example, are commonly endorsed by an attractive celebrity with seemingly perfect skin.
Questions:
What do you think about Taiwanese celebrity endorsements in advertising?
What is the effect of celebrity endorsements in advertising?
What makes people buy? Reasons why?
How to build brands trust? Do you trust TV advertisements?
How do celebrities influence people?
What do you think celebrities lifestyle?
How to attract and keep customers for a business?
反核遊行
Taiwan's
Anti-Nuclear Rallies Witness 45,000 Protesters By Sneha Shankar
Thousands of people gathered on the streets
of Taiwan on Saturday to protest against the island’s use of nuclear energy and
its plan to ship nuclear waste abroad. The protests come just days after Japan
marked the fourth anniversary of its Fukushima power plant nuclear disaster.
Protesters held placards, which read:
"Goodbye to nuclear energy," and "We don't need nuclear
power" during the demonstrations. The rally in Taipei attracted about
30,000 protesters, while two other demonstrations on the island saw a combined
turnout of 15,000 people, according to the Agence France-Presse (AFP). Last
year, Taiwanese authorities were forced to seal off a nearly complete power
plant, which was scheduled to open in 2015. A referendum on its future is
pending. However, activists, who have also called for the decommissioning of
two older plants, have demanded that the government scrap off the plant
altogether.
"We urge the government to reform its
energy policy and focus on green energy and saving energy," Tsui Shu-hsin,
one of the organizers of the rally, said, according to the AFP: adding:
"Politicians should listen to the voices of the people ... so Taiwan can
become nuclear-free."
Questions:
What do you think about the anti-nuclear
protesters?
Do you think we should build more nuclear
power plants?
Reasons why people oppose nuclear power?
What do you think about street protests in
Taiwan?
Where to find alternative energy sources?
The pros and cons of nuclear-free?
The pros and cons of nuclear energy?
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