周二(10/8)1.抗議/飛鞋2.品牌信任

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抗議/飛鞋
             

Protest (Wiki)

A protest (also called a remonstrance or remonstration) is an expression of objection, by words or by actions, to particular events, policies or situations. Protests can take many different forms, from individual statements to mass demonstrations. Protesters may organize a protest as a way of publicly making their opinions heard in an attempt to influence public opinion or government policy, or they may undertake direct action in an attempt to directly enact desired changes themselves.

Various forms of self-expression and protest are sometimes restricted.]by governmental policy, economic circumstances, religious orthodoxy, social structures, or media monopoly. When such restrictions occur, protests may assume the form of open civil disobedience, more subtle forms of resistance against the restrictions, or may spill over into other areas such as culture and emigration.

Throwing Shoes (Asiaone)

Thousands of people took to the streets of Taipei in a series of protests yesterday, throwing shoes at a portrait of beleaguered President Ma Ying-jeou and demanding that he steps down.

The demonstrators asked Mr Ma, who is also chairman of the ruling Kuomintang (KMT), to take responsibility for the economic sluggishness and controversial government policies that have pushed his approval ratings down.

Hundreds of angry protesters gathered at a rally barricaded by police outside the presidential residence in downtown Taipei in the morning.

Television images showed the protesters chanting slogans and holding signs reading "Down with Ma Ying-jeou!"

At nearly the same time, hundreds of people from another group - the "National Alliance of Workers from National Factory Shutdowns" - vented their anger in another part of the capital, throwing shoes at portraits of Mr Ma and other politicians.

Pressure on the Ma administration has mounted since workers lost their jobs following the mass shifting of assembly lines from the island to the Chinese mainland, to capitalise on cheap manpower and lower land prices there.

Ouestions:

1. What do you think about the protests in Taiwan?

Have you ever join any protest?

2..What do you think about protesters throw eggs and shoes?

3. Are you support street protests?

Are there too many street protests in Taiwan?

4. What do you think about unemployment in Taiwan?

5. Do you think mainland cheap manpower has bad impact to Taiwanese?

6. Do you think the economy will go up

7. Workers dissatisfied with minimum wage?

Are you dissatisfied the stagnant wage?
 
品牌信任
       
 
People trust beauty brands (fashionavecpassion.com)
Though we’re still going through hard economic times, seems like shoppers are maintaining their smart shopping habits. They prefer  buying less, but seeking for high-quality goods, from the brands they like.
And while there are good products made by unknown or small business companies, people still tend to believe more in the brand’s that already made a statement in their business. Why? Because they feel famous brands can be trusted.
A behavior study conducted by The Intel Group and published in The Checkout, revealed that 90% of women compare store brands to brand names regularly, but most of the times choose the brand products.
Certain categories appear to be immune to the store-brand swap,” said Craig Elston, senior vice president Integer (a world leader in brand marketing and retail promotions), trying to explain that no matter how appealing would make the packages, or how low would establish the prices, people still don’t buy from  store brands. “Categories that offer shoppers frequent innovations such as performance or variety, and categories where personal stakes are higher, are more difficult areas for private label products to compete.”
The study revealed the fact that clients tend to buy from big brands especially laundry detergent  (69%), health and beauty products (65%), batteries(63%), breakfast cereals (63%), cookies, snacks (57%) and icecream (53%).More than half of the people involved (51%) said that the main reason they prefer brands products are trust and quality.
But there are also products that people tend to buy more from the store brands. I’m talking about products that are usually  characterized by little innovation and tend to be easier for private-label brands to imitate. More than two-thirds (68%) of shoppers prefer private-label brands in the over-the- counter medicine category, for example.
Questions:
1. Which brands would you trust and why?

How much should you trust brands with your information?

2. Do you trust advertising? How much are you influenced by advertising?

3. Do you think advertisement affect our shopping habits?

4. Are you a name brands products buyer?

What you think about name brands products?

5. Do you follow recommendations form friends when buying?

6. In your opinion, name brands products equal to high-quality?




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