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Tricks Stores Use To Make You Spend More Money
Once you enter, there's the shopping cart. This invention was designed in the late 1930s to help customers make larger purchases more easily.
In supermarkets, high margin departments like floral and fresh baked goods are placed near the front door, so you encounter them when your cart is empty and your spirits are high.
Flowers and baked goods also sit near the front of stores because their appealing smell activates your salivary glands, making you more likely to purchase on impulse.
Supermarkets like to hide dairy products and other essentials on the back wall, forcing you to go through the whole store to reach them.
Once customers start walking through a store's maze of aisles, they are conditioned to walk up and down each one without deviating.
Most stores move customers from right to left. This, combined with the fact that America drives on the right, makes people more likely to purchase items on the right-hand side of the aisle.
Sample stations and other displays slow you down while exposing you to new products.
Stores also want items to be in easy reach. Research shows that touching items increases the chance of a purchase.
Color affects shoppers, too. People are drawn into stores by warm hues like reds, oranges, and yellows, but once inside cool colors like blues and greens encourage them to spend more.
Hear that music? Studies show that slow music makes people shop leisurely and spend more. Loud music hurries them through the store and doesn't affect sales. Classical music encourages more expensive purchases.
Store size matters, too. In crowded places, people spend less time shopping, make fewer purchases (planned and impulsive), and feel less comfortable
.
Stores not only entice you with sales, they also use limited-time offers to increase your sense of urgency in making a purchase.
Finally, there is the ubiquitous "valued shopper" card. This card gives you an occasional deal in exchange for your customer loyalty and valuable personal data.
Q:
What are the tricks stores use to make you spend more money?
What are tricks make you purchases more?
Are you an impulsive buyer?
Do you like go shopping at supermarkets or traditional markets? Why?
What do you think about the business trick of limited-time offers?
Do you think that color affects shoppers and make people spend more?
Does music influence the buying behavior?
When you gossip about another person, listeners unconsciously associate you with the characteristics you are describing, ultimately leading to those characteristics' being "transferred" to you. So, say positive and pleasant things about friends and colleagues, and you are seen as a nice person. In contrast, constantly complain about their failings, and people will unconsciously apply the negative traits and incompetence to you.
如何讓人喜歡你?
How to make people like you: 5 science-based conversation hacks theweek.com
1. Encourage people to talk about themselves
It gives their brain as much pleasure as food or money:
Talking about ourselves — whether in a personal conversation or through social media sites like Facebook and Twitter — triggers the same sensation of pleasure in the brain as food or money, researchers reported Monday…
"Self-disclosure is extra rewarding," said Harvard neuroscientist Diana Tamir, who conducted the experiments with Harvard colleague Jason Mitchell. Their findings were published in the Proceedings of the National Academy of Sciences. "People were even willing to forgo money in order to talk about themselves," Ms. Tamir said.
2. To give feedback, ask questions
If you use questions to guide people toward the errors in their thinking process and allow them to come up with the solution themselves, they're less likely to feel threatened and more likely to follow through.
It's not you searching for problems; it's him searching for gaps in his thinking process. You want people to look for assumptions or decisions that don't make sense upon further reflection…The more you can help people find their own insights, the easier it will be to help others be effective, even when someone has lost the plot on an important project. Bringing other people to insight means letting go of "constructive performance feedback," and replacing it with "facilitating positive change."
3. Ask for advice
Stanford professor Jeffrey Pfeffer, persuasion expert Robert Cialdini and many others have all recommended asking for advice as a powerful way to influence others and warm them to you.
New research shows that advice seeking is a surprisingly effective strategy for exercising influence when we lack authority. In one experiment, researcher Katie Liljenquist had people negotiate the possible sale of commercial property. When the sellers focused on their goal of getting the highest possible price, only eight percent reached a successful agreement. When the sellers asked the buyers for advice on how to meet their goals, 42 percent reached a successful agreement. Asking for advice encouraged greater cooperation and information sharing, turning a potentially contentious negotiation into a win-win deal.
4. Gossip — but positively
Research shows what you say about others colors how people see you. Compliment other people, and you're likely to be seen positively. Complain, and you're likely to be associated with those negative traits you hate:
Q:
How to talk and make people like you?
What are the ways to make people like you?
How to ask questions and give feedback in a conversation?
Why ask for advice is a way to influence others and warm them to you?
How to ask for advice?
Is Gossip good or bad?
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